Haeshin Park and Hanna Choi in 2017 in Los Angeles, CA.

Today, “Simplicity as an art form” continues to be one of SHIN+NA’s guiding design principles. The Los Angeles based designers utilize cotton fabric as the perfect blank canvas to craft durable, everyday tote bags. Locally made, each piece embodies minimalist lines and super-functional design.

Shared aspiration to create everyday pieces that were both functional and elegant in their simplicity. In Korean “shin na” means excited. Aptly expressing Haeshin and Hanna’s genuine excitement for a brand that is both a creative outlet as well as an opportunity to connect with a like-minded community.